Current Oscar Lama Issues

Success Through Your Economy

By Dorothy M. Neddermeyer, PhD

When you are resourceful in your endeavors you can look over the capital you have available to you in the many aspects of your life. You will recognize that your resources are limitless and you might feel the weight of abundance pressing you to make good use of them. When you are creative in the manner in which you manage your time, energy and money, your plans will be met with great success. Using your skills and talents with life’s uncertainties inventively and frugally can help ensure that you increase the value of your economy.

Attaining and maintaining success is easy when you are willing to employ a measure of economy in the manner in which you utilize your resources. Many people become star struck as his/her level of prosperity rises, and consequently she/he might believe that there has been a license granted to be free with the accumulated assets. Yet, your continuing success is dependent on your ability to think and act judiciously and thriftily when dealing with the blessings afforded you by the universe. The world’s third wealthiest person, Warren Buffett, models this philosophy as he still lives in the same modest (by most billionaire’s standards) house he purchased for $31,500 in 1958, complete with clothesline in the backyard.

When you are choosy in all areas of your life, you are more apt to hone in on those choices that will both enrich your experience and help you build a strong resource foundation that will eventually protect you in lean times. Your inventive approach to the distribution of your assets will help you preserve the security you worked hard to attain.

Oscar Lama Success Keys

Better Marketing in a Bad Economy

By Michael Sieber

A friend and I were talking the other day about the economy and how businesses can better market themselves during a slowdown. He told me a story that I think is relevant to businesses no matter what the economy is like.

A flower shop recently expanded and put a store in our little downtown area. My friend (an advertising sales rep) stopped in to chat and asked how the business had been going. The owner said that things were fair, but it wasn’t going as expected.

So my buddy asked her what kind of marketing she was doing. Well, she was doing everything she could. She ran an ad in the paper, but it didn’t get much response.

That’s it: one ad and no response.

My friend then asked her if she was planning any grass roots marketing. The shop owner had no clue what he meant by that, so he explained.

You’ve got the courthouse right across the street. There are handfuls of men who work there - men who are “too busy” to remember that Valentine’s day is coming up. Why aren’t you going over to the courthouse with coupons for 10% off a dozen roses? Or better yet, let the guys know that you can have a gift basket containing flowers, candy, teddy bear, and a card ready to take home to the wife or girlfriend when they get done with work on Friday.

The shop owner was blown away. That was a great idea! She’d never thought about that.

And therein lies the problem that many struggling businesses face. They think that marketing begins and ends with putting an ad in the paper or on the radio, and if that doesn’t work, they throw their hands up in frustration because…well..they’ve done everything they can do.

They neglect to see the opportunities that exist if they get out and put themselves in front of their potential customers rather than waiting for their customers to find them.

Oscar Lama Economy Issues